About
Behind The Screen
Hi, I'm Avril!
Long-time graphic designer, turned marketing consultant currently working from my office in Alberta, Canada.
With two decades of experience in the marketing industry, many of those spent working freelance, I’ve faced the challenge of deciding where to focus my marketing efforts without it becoming another full-time job.
Despite my knowledge, I often questioned whether I was making the right choices, using the right tools, or wasting my time on something that wasn’t going to work. Given my limited time and resources, I knew I needed a plan to help me focus on what mattered most in growing my business.
Then, I noticed my clients were struggling with the same challenges, so I started focusing on ways I could help them streamline their efforts and ease the overwhelm of managing their marketing. Now, I guide others in simplifying their approach and making marketing feel manageable again.
As for why I market my services as a journey? I couldn’t resist. I love traveling, and I see marketing as a journey—one where we plan, explore, learn, and take on new challenges together.
Other words used to describe me
Traveler
I absolutely love explore new places, sometimes you'll find me working from them. So far, I've visited over ten countries, and am always itching to visit more.
Disney Fan
It's a magical feeling each time I enter a theme park, my imagination is sparked and I feel like a younger version of myself excited to see the world from fresh eyes..
Gardener
During the short months of spring and summer I grow myself a sanctuary of plants. Watching the flowers bloom and vegetables grow fills my cup.
Foodie
For me, food and drink is a journey. Each meal and bite packed with flavour that brings back memories and creates new one.
Start your journey!
