Marketing Strategy
Your Path to Success Starts with a Roadmap
What is a Roadmap?
A Roadmap is a simplified blend of marketing strategy and marketing plan. It provides a basic outline for small to medium businesses, organizations, and non‑profits on where and how to focus their marketing.
Each roadmap is based on the unique needs, priorities, and time to target your biggest challenges to guide you to success.
Timeline: 3-4 weeks
Starting at $1,500
Get more direction
These enhancements help you implement the strategies from your Roadmap to achieve results.
Brand Consistency
Start with a brand guideline and tools to make sure designs align with their brand identity.
Social Media Starter
Learn how to effectively use social media and gain access to my Notion content calendar template.
Impact Tracking
For those that want access to tools and learn how to track the impact of their marketing efforts.
Consultation
I'm here to listen, understand your challenges, and offer effective solutions.
Designed for
Small and medium businesses or organizations looking to create a clear, actionable path toward achieving their goals. If you:
Are feeling overwhelmed by the big picture and need a plan to guide you.
Need a plan that will help you prioritize and focus on the most important tasks.
Want expert guidance to ensure your efforts are aligned with your goals and resources.
Hire me as your long-haul guide
Ongoing Marketing Partner
Your marketing doesn’t end with a plan, website, or design — it needs continuous care and improvement. As your ongoing marketing partner, I can support with:
Website management
Social media management
Print materials
Analytics & reporting
and more
Learn what's possible
Nice words from my partners
The biggest benefit has been achieving consistent language, maintaining an active online presence, and ensuring our new culture is reflected in all communications, creating a more professional presence. Avril's professionalism, ethics, and accountability stand out, and it is clear she is committed to delivering thoughtful and effective work.
Lyndel Kasa
Executive Director, Camrose & District FCSS
Start your journey!
