Camrose & District Pre‑School
Program of Camrose & District FCSS
Strategy Completed January 2025
About The Client
Camrose & District Pre‑School has been offering classes in their community since 1984. In 2023 they became a part of the Camrose & District FCSS organization.
The Challenges
In recent years, Camrose & District Pre‑School faced challenges with lower registration due to economic factors and the retirement of beloved teachers. Their branding hadn’t been refreshed in years and lacked consistency across communications and outreach. Without a clear, unified approach, maintaining engagement with current families and attracting new ones became more difficult.
My Approach
My approach was to highlight the strengths of the preschool, focusing on what makes it unique and valuable. I refreshed the branding to reflect these strengths, ensuring it was bright, welcoming, and child-friendly.
The Solution
Simple brand guidelines were created to set them up for success. We outlined wording for various marketing touchpoints, including a brochure, poster, and social media templates, making it easier to communicate their value clearly and effectively. Additionally, we focused on educating parents about the benefits of pre‑school and the unique aspects of their program.
The Results
The full results are still to come, but we expect community members to begin noticing the preschool’s updated presence and seeking more information.
Nice words from my partners
Avril spends so much time with each department and staff members, asking questions to gain an in-depth comprehensive understanding of what we do, and getting to the "why" of each service/program. I feel like she could easily be an employee rather than a consultant because she knows the nuances of our whole organization.
Lyndel Kasa
Executive Director, Camrose & District FCSS
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